Main Street

Butler Business Center – 1950

| Paul Havemann

Here are two views of the stores and merchants populating Main Street in Butler NJ, on a fine Spring day in March 1950. At that time it was a quiet factory town – the devastating fire that would destroy the borough’s largest employer, the Pequanoc Rubber Company, was still seven years into the future.

There’s a lot to examine in these two photos. In the first, taken from Park Place, shows the hulking three-story American Stores Company (Acme) next to Kadish Drugs. The much-beloved Nees Bakery (and other stores) are remembered to this day.

By clicking on the photo, you’ll open a new tab with the full-sized image.

If you chose to stroll up the street, you’d pass Romano’s Market, the Acme, and Kadish Drug Store. You might be tempted by the mouth-watering odors wafting from the open door of Nees Bakery. Further up, you’d pass Louis Levine’s fine furniture store, the Butler News Company, and a variety of others. At F.B. Whittle’s Hardware, you could pick up just about anything you’d need for around the home or garden. Across the street, you might see a train pulling into the Butler depot. Beyond Tintle and DePuyt Taxi Service, a ways up, you’d see the Pequanoc Soft Rubber Mill with its 225-foot smokestack. Just past Harry and Joe’s Cut Rate Meat Market, you could, if you wished, get a room at F.R. Casterlin’s Park Hotel and Stables – at one time it was known from one end of the East to the other – or just have a meal at their well-stocked bar & grill. Truly, uptown had just about anything you might need.

But wait – you haven’t seen what’s down Main Street the other way yet.

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At extreme left there appears to be a variety store (“$1.00 and up”). This side of the liquor store and Butler House (rooms to let) you could get your shoes repaired. After the Safeway is Claude Post’s radio and television sales and repair shop. (Those things were heavy, so he would send a repairman to take it back to the shop.) You’d stroll past Tice Hardware, Pink’s drug store, the Brass Rail (where you might wet your whistle with a beer), and more.

Down around the bend you’d spot Butler Coal & Lumber, across the street by the tracks, before arriving at Martin Cook’s Riverside Hotel. If you chose to go further, you’d find yourself at the Butler Argus building, where the next edition was being readied for printing. After that, you’d find yourself crossing the bridge into Union Square… but that’s another post.

If you’ve enjoyed this trip down memory lane, why not let me know? And credit is due to the Butler Museum, which is housed in the historic, brick-red New York, Susquehanna and Western railroad station. Many of the stores listed came from their do-it-yourself tour of Butler, using their Museum Historic Address Highlights page. The museum is well worth a visit.

Finally, as you might note, parking along Main Street was something of an issue then. The newly-formed Butler Business Men’s Association would meet (the same week as these photos, coincidentally) to discuss possible solutions.

Today, there’s parking on both sides from Park Place on up – but that wasn’t possible until the second set of tracks was removed at some point.

-30-

F.B. Whittle Hardware, Butler & Pompton Lakes NJ

| Paul Havemann

Once upon an era, every town and village had a hardware store. In many instances, it was also the general store, post office, and community center where men would discuss the matters of the day.

F.B. Whittle Hardware building
Whittle Hardware, shortly after closing in 2001

Frank B. Whittle was born in England in 1860, and (presumably with his family) came to America in 1870. He lived in Sussex, where he had a position with the Lawrence Hardware Company. He met and married Harriet Beemer and had a daughter, Edith, in 1886.

Apparently an upstanding citizen, Whittle was at various times Butler’s Borough Clerk, Registrar, and chief of the fire department.

In 1905, the company incorporated, with S.F. Quince and Frank Whittle, “former employees of the firm”, as the incorporators.

According to a trade magazine’s report, “The company is intending to open a branch Hardware and plumbing establishment at Butler, N.J.”

Frank and his family moved to Butler, where he opened the branch store downstairs from the Butler Opera House. A fire in December 1906 destroyed the Opera House and several nearby structures. He was fortunate that a sturdy three-story brick building had been recently finished at 208 Main Street. This became the new home of The Lawrence Hardware Company, which sold plumbing, hardware and heating supplies. He ran this store until 1915, when he moved to Pompton Lakes to open a branch store.

Still interested in local affairs, he was at some point elected mayor.

A “Mayor” badge awarded to Whittle in Pompton Lakes.

In 1921, he bought the store and ran it under his own name.

Whittle remained in Pompton Lakes until 1923 when he sold his business to Adam Jeckel and resigned as mayor. The following year, he moved to Butler and organized (and was president of) the F.B. Whittle Hardware Company. He purchased the Butler store, which operated under his name until the store closed in 2001.

Correspondence with Lamson & Goodnow, a Massachusetts cutlery company.

Whittle Hardware as most of us remember it.
1932 Ad in the Butler Argus

Businesses on Main Street, Butler NJ, early 1900s

| Paul Havemann

If you could somehow pluck a citizen of Butler, NJ, off Main Street a century (or more) ago, and plop him down in the same place today, he’d immediately recognize his surroundings. Butler is one of those towns which hasn’t changed substantially over that time. (Compare with any photo of, say, downtown Manhattan, where very little remains from the past.)

Not only is this really cool to a history buff, it also makes it easier to pair the businesses of then to the businesses of now. Here’s what I know:

Judging by the car, this is early 1900s.

The large gold sign on the store reads “Goldstein Bros” … currently there is no third & fourth story, due to a fire. This is the large building formerly occupied by Levine Bros clothiers.

Main Street, Butler NJ, early 20th Century
Main Street, Business Section, Butler NJ in the early 1900s. Click for full-sized version.

The store next door, closer to the photographer, has no large sign, but you can read “Soda” at the bottom of the window. This is the building currently occupied by Butler News & Candy Shop (150 Main St) — largely unmodified since this postcard!

The building closest to us is at 144 Main Street, currently occupied by Alvino’s Barber Shop.

The building to the left of Goldstein’s would then be the WCTU building (156-158 Main St), currently occupied by Mizuki restaurant. It appears the roof was rebuilt and is, today, higher than in this photo. Indeed, it appears that the WCTU sign is there, hung above the second-story porch.

The next building beyond, a house, at 160 Main Street is currently Vanderhoof & Sons Custom Heating.

And note you can see the RR station at left, down the block.